Hurray to 10,000 friends on Instagram! It took us 4 years to get to where we are, and we would like to celebrate this in a big big way :)Over the past 2 years, our growth would not have been possible if not for the feedback and design requests from all our beloved customers. We, as a community, made this all happen! And so we would like to invite our creative and vocal community to be part of this milestone.
The #PERKIFY challenge aims to do just this. Share your lingerie dreams with us and win the chance to have your design custom made and produced as a limited edition style! We will select three winning designs, and each winner will walk away with $500 in cash as well.
We look forward to your inspirations. Visit our campaign page to find out more!
Enter the #PERKIFY challenge here
Hello there :)
That's me, at the entrance of Interfiliere, a roving lingerie trade show held four times a year in New York, Paris, Hong Kong and Shanghai.
Five years ago, we came to Interfiliere armed with nothing but name cards and a desire to start a lingerie business. Needless to say, no one was fooled and none took us seriously.
Five years on, we came back to Interfiliere to keep track of what's going on in the lingerie world, and also as a way to chart our progress. This year, we are happy to report that a total of two exhibitors (the rest politely declined) expressed noticeable interest in speaking to us in greater detail. That's progress.
We came to Interfiliere not expecting to strike any strategic partnerships with these big players – players who sell lace by the tens of thousands of yards, and factories who don't get out of bed for anything less than a ten thousand piece order. We may never attain the scale required to earn a seat at the adult table. Indeed, we don't aspire to.
There is beauty in being a niche producer of lingerie. Our main aim is to satisfy the needs of our customers and keep them happy, not to scale up and sell out. Tomorrow, we travel south to meet our main lace supplier. They are a large and reputable producer of lace but for some odd reason, seem willing to entertain a minnow like us. And for that, we will ride four hours on a bullet train to meet them. We are thankful for their support.
The week is coming to an end, and we hope everyone has had a good week so far. While many of you are awaiting our new collection, we have restocked some of the crowd favourites – Alexis (black and white), Victoria, Bella, Emma, Leah (Nude) and Charlotte (Black). We are also adding a convertible feature to all our older styles, because why not?
Enjoy the weekend ahead!
Lace crop top (left), Victoria Bralette with Black Contrast (right)
Launching a new service is never easy, but we are glad to have pulled it off. Our latest Custom & Bespoke service helps us to make the lingerie dreams of customers, who have very specific requirements about what they want in a piece of lingerie, come true.
The Isreali-sourced scallop lace trim that we had on hand proved to be really popular. One of our very first briefs from a long-time customer, Shannon, was that she wanted a lace crop top using that black scallop lace. We made her a two-piece triangle crop top triple lined with a thicker fabric for sturdiness and structure. Our second brief was from Melissa, who loves the fit of the Victoria bralette so much that she wanted a grey version of the Victoria, backed with black contrast lining, to allow the lace details to be shown off beautifully.
Really glad these pieces turned out well. Thankful for the trust our customers place in us. Looking forward to more beautiful creations!
Keen on making a bespoke set of lingerie for yourself? Contact us at email@example.com to start the creative process!
Hello! :)It was a mad two weeks of activity - photoshoots, sourcing trip, bringing forward our new launch and finalising the details of our upcoming satin bag packaging.I know many of you have been waiting for the new collection, so we decided to bring forward the launch of some completed pieces. In this launch, you would have noticed the *limited* tag beside some of the new pieces on the site. You might be wondering, what does that mean? The short answer is a combination of us hunting for that perfect lace design, in that perfect colour, and us not being able to purchase lace at the quantity required by the lace suppliers.In our experience, lace hunting is usually an exciting but heart breaking affair. Whenever we find a gorgeous piece of lace in a great looking colour, we are usually met with this response - We do not hold this in inventory. But hey, we can produce it for you. You just have to take 3000 yards per colour.At this point, my heart breaks. There is no way we can buy 3000 yards.You see, the vast majority of lingerie in the market is produced by large factories operated by global brands. These brands routinely buy hundreds of thousands of yards of material to produce lingerie. According to our supplier, a renowned global brand recently put out a request for a million yards of a particular lace design! There is then no surprise (or secret) that the upstream supply chain is mostly built around supplying these giant factories, and not niche producers like us.And so we have to work doubly hard, turn over more stones, visit more places to look for laces for our production.Laces in black and white are aplenty, but coloured and bi-coloured laces are a drop in the ocean. So when we find a gorgeous piece of lace in that perfect shade, we have to get it. When a *limited* tag is appended to an item, it means that we were unable to procure the usual amount we need for our already very small production, but because we love the design so much, we buy whatever limited amount we can get our hands on. This usually means that no more than 30 pieces are produced, but it also means what you have, is truly rare.We heard your requests for more unique colours. While this is a small selection to start with, you know we will never stop in our pursuit.Enjoy the lingerie!Love,Kate
Have you always thought to yourself, "Eberjey's great, only if they come padded?" If you have, trust me, you are not alone. :) Their collections are becoming bolder and more diverse, a mark of a true creative company! This Summer, they launched their first ever strapless bandeau using all the hallmarks of their best-fitting Anouk style. Fuller ladies, this is yours for the taking!
Since this is the month of restocks, you'll be happy to know that some of our older designs are progressively shipping in. This week, the Candices, Charlottes (in 2 styles, a slip on and a hook & eye), Electras, Celine and Dylan are in. We have decided to prioritise on a larger restock this round, so new styles will only be available end June - early July.
Padding replacement update: We are still actively sending out the pads! We apologise in advance if we haven't gotten to yours. Please send us an email if you need them urgently and we'll prioritise them. Thank you so so much for your understanding.
We have been working on custom pads for a while now, ever since a customer mentioned that her pads were peeling off in the wash.
That made us uncomfortable - what if there are more of you out there? Customers whose pads were peeling but never wrote to us. The resolve to make our own pads was sealed and we went on the hunt for the right opportunity to custom-make our own.
It took us two trips to Guangzhou before we found a small workshop we really wanted to work with. Although there are many padding makers in the textile markets of Guangzhou, the feeling just wasn't right with most.
The workshop we eventually chose was a nondescript one. Small footprint. No pushy salesman. Not even a signboard. We took a peek and wondered if the place was even "legit". The owner beckoned us in for a chat and we are thankful we took that leap of faith.
The lady boss understood our need for a high quality pad, soft to the touch, double-weaved for smooth finish, and custom sized to fit our bralettes. And not just that - each pad must have an all-around seam so it wouldn't peel in the wash. It must withstand the daily wear that our customers put it through.
We left Guangzhou a little wary, but hopeful.
Two months on, the pads are here and we couldn't be happier. We can confirm, these guys are "legit". Now, we can't wait to replace your current pads with the ones we just made. :D
In the coming weeks, all returning customers who place an order will receive replacement pads together with their new orders. Thereafter, we will work through our list of customers and mail replacement pads to them separately. It's crazy work and it may take a while, but we will do it.
Once this is complete, the new pads will be available on the site at a nominal price. We are also working with our workshop to gradually pair all new bralettes with the new pads.
As always, if you have any inquiries, just email firstname.lastname@example.org and we'll help you out.
Thank you for your support!
*This exercise is for all who have purchased our padded bralettes before 16 April, and were given unseamed pads.
*As of Aug 2016, we are still halfway through the replacement exercise. Should you need the pads urgently, please write in to us!