WHY WE ARE IN LOVE

Meet Ally — Our small-band, full-bust fit muse. Wearing a 32D (with a little natural unevenness, just like many of us), Ally reminds us that beautiful fits come in all shapes. She’s here to show how supportive, comfortable lingerie can celebrate every curve — even the perfectly imperfect ones.

*Video best watched on mobile for the full experience.

*Ally's size is a 32D and she wears S(Plus) for all styles except the Uplift Iconic Strapless Bra, where she wears M(Full)

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