Breast Cancer Month is a special one for all of us at Perk by Kate. The breast cancer awareness movement has always been an initiative close to our team's heart, and a suggestion by a customer who is a breast cancer survivor made us realise that we can do something (other than donating to breast cancer research causes) to remind these courageous women that they deserve to feel beautiful both inside and out, regardless of whether they are still battling or have won the fight with cancer. In 2021, we launched a lingerie collection specially designed to help women cope with their recovery phase.
Additionally, we also launched #Perksquad featuring breast cancer survivors, and we will forever be thankful for the way the ladies in our community opened their hearts and lives to us in such raw and honest ways. During the process, we realised that a photoshoot was not necessarily something they would have considered on their own, but they responded to the call because they wanted to stand up for other women and raise awareness.
As they fought cancer with all their strength, they also embraced life with all their heart. They stand for strength, hope, recovery and, most importantly, a life well lived. They radiate goodness and beauty from inside and out.
This is why this campaign is titled #TheLightInTheirHearts.
We are with you all the way.