Hello love,
We turn 15 today. Each year, we pause and look back, and it truly hits us that every year at PBK is a year of building moments with you.
1) Two depressive periods.
Each one made me question whether I should give it all up. Each time, I didn’t. I kept going. Going through the hardest seasons made it clear what my true purpose is.
2) Two innovations
Namely, our padded bralette and lingerie straps. Born from a constant need to do better, to quietly push boundaries, and to stay curious about how lingerie can truly serve women.
3) Developed signature icons.
These styles not created to chase trends, but to make you feel good, supported, and confident. Pieces shaped by listening, testing, failing, and trying again.
4) Served over 100,000 customers
Many of you we still speak with personally. You have trusted us with your bodies, your milestones, your changes. That trust has never been lost on me.
5) Built a team!
Somewhere along the way, we built a team. People who taught me the real power of showing up together. No brand is built alone, and no vision survives without people who genuinely care.
It grew as I grew, as a woman, as a founder, and later as a mother. While there were moments I questioned everything, there were more moments I knew without doubt why this mattered. What stayed constant was the belief that comfort is powerful, that women deserve better, and that listening will always lead us forward.
As I write this, I am more certain than ever that this brand needs to be a safe space, for our customers, our community, and those who need gentleness the most. The world feels fractured in ways I cannot always make sense of. But I believe deeply that leading with care, empathy, and integrity still matters, and always will.
Thank you for being part of this journey, whether you have been here since the beginning or found us exactly when you needed us.
If you ask what the secret is, we have simply learned how to keep going with heart, honesty, and you beside us.
With love,
Kate
Founder, Perk by Kate
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