There is a type of shop that does not make it onto the tourist maps. No chain,no franchise, no floor-to-ceiling marketing budget. Just a founder who could not find what she needed, so she made it herself, and built something that local women have quietly been returning to for over a decade.
That is Perk By Kate, tucked into a conserved shophouse at 134A Telok Ayer Street, and if you have not heard of it yet, you should head on over ASAP.
We are Singapore's most quietly beloved independent lingerie label and boutique, founded in 2012 by Kate after a simple, frustrating realisation: the bras available in Singapore simply did not fit real women. Not her, not her friends, not the women she had ended up spending 15 years fitting in a studio she built herself.
We are not a brand that sells you a fantasy. We sell you a fit.
Every piece in our PBK line has been designed, tested, and refined on real bodies in Singapore's climate. Which, if you have ever wrestled a scratchy underwire through a humid Tuesday afternoon, you will understand is a non-trivial distinction.
Most lingerie you will encounter in Singapore falls into two camps: fast-fashion basics at the malls, or imported luxury brands priced for occasions you might have twice a year. We sit in neither.
We are local and independent, designed in Singapore, for women who live here and all around the world. The pieces are investment-grade without the intimidating price tag of an European import. And crucially, the sizing actually exists for you. Our sizes run up to 32E/34E/36E/38 and beyond, and the fitting philosophy at the studio is built around the belief that you are never the wrong size, the bra is just the wrong bra.
That is a distinction that sounds small until you have been told, for the hundredth time, that your size "doesn't exist."
The Telok Ayer studio is a Parisian boudoir-meets-shophouse: gilded fixtures, elegant fittings, the smell of something considered. It is intimate by design because lingerie shopping should be.
When you walk in, you are not browsing rails hoping something works. You are being helped. The services include:
Professional Bra Fitting — Kate and the team have fitted thousands of women. We will find your actual size (which is almost certainly not what you think it is), and we will find you something you will reach for every single day.
Alterations & Refurbishment — An exclusive service: bring back an older PBK piece and have it restored. A stretched band, a loose strap. This is not something chain stores do. It is something a maker does.
Post and Pre Maternity, Post-Mastectomy & Post-Surgery Fittings — Kate has helped many women navigating recovery and motherhood. The empathy in the room is real, and the expertise is specific.
Our label is built on six signature styles, iterated over 15 years. The bralettes are what we are best known for, particularly the SHEER Low-Back Series, which has sold out twice and has a small cult following among Singapore women who refuse to compromise on what goes under a backless dress.
A few highlights worth knowing before you visit:
The Mia Strapless is the one that converts sceptics: women who have given up on strapless bras entirely tend to find this one and stop looking. The Mia Soft Bra is what the daily-wear devotees reach for without thinking. The Celiné NOIR Wirefree is for when you want support and an editorial edge in the same bra. And The Zara is the push-up with no underwire, lift through construction, not wire.
Zara All Day T-shirt Push Up Bra
The newest collection is Ophelia, sheer stretch lace in black and a new cognac colourway, designed to be worn as lingerie or outerwear. The Scoop Bra and Camisole are the entry points, and the lace biker and pants have been trending since launch.
Our studio also carries the Adorné interchangeable strap system, pearl and fleur, for transforming any PBK bra into something worth being seen in. Because the layer closest to your body should also be the one you love most.
The honest answer: women who have been burned enough times by guessing. Women who have discovered that having one bra that actually fits is worth ten that do not. Women who are pregnant or postpartum and do not want to wade through a mall. Women who have had surgery and need someone who genuinely understands what that means for fit and comfort.
Also: people buying gifts who want to give something genuinely considered, not something in a pink bag from a chain store.
"For too long, lingerie was something you wore for someone else or because you have to. We are changing that."
That is the line from Kate. It is not a marketing line, it is the whole philosophy. The layer closest to your body should be the one you love most. The fitting room is where that belief gets put into practice, one woman at a time.
Address: 134A Telok Ayer Street, Singapore 068600 Hours: Mon–Fri 11:00–19:00 | Sat 11:00–18:00 | Sunday: Closed Nearest MRT: Telok Ayer (Downtown Line, Exit A) Walk-ins welcome.
Website: perkbykate.com
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