Kate Low, who started online lingerie retailer Perk by Kate in 2012, believes that going omni-channel is essential. Perk by Kate holds regular pop-up events, with the most recent one done last Christmas. The company says pop-ups are cost-effective and a good way for it to connect with customers. Ms Low is also looking at a small 300 sq ft space in the Central Business District as most of her customers work there.
Ms Low believes the online business model is workable in a small-scale market like Singapore precisely because the country is small and deliveries are done fairly smoothly.
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