On The Straits Times: Lingerie to flaunt: New trend is giving apparel industry a lift

Excerpt:

As a small-chested woman, Ms Kate Low, founder of home-grown lingerie label Perk by Kate, understands how frustrating it can be to find pretty undergarments that also fit well.

Just five years ago, she could shop only at a limited range of brands such as La Senza and Triumph, or at Victoria's Secret's e-commerce site. Even then, she often found the bras too big for her.

The 32-year-old says: "It was difficult to find good lingerie that could fit and last well, so I kept thinking about this (gap in the market)."

Eventually, despite having no background in entrepreneurship, the former digital marketing manager launched her e-commerce site, Perk by Kate, in 2012.

Read full article on The Straits Times here

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