By now you might have realised that we are fans of simplicity, and we are currently high on Addiction's lingerie pieces. Addicted to their approach in lingerie design,  Addiction has effortlessly paired up simplicity and sophistication, creating lingerie that not only looks timeless, but lasts long as well. Some might say the simplest things are the hardest to execute, so let's pay respect to this French brand who has nailed this concept so effortlessly, so beautifully.