How I got Intimate
My love affair with lingerie began when I was just thirteen years old. As an ex-gymnast, I disliked those pesky visible panty lines under my leotard. They made me feel self-conscious and awkward. But then I discovered thongs, and my world changed. I never looked back.
From that moment on, there was no turning back. I became the girl who fearlessly flaunted a bright yellow bra under a white T-shirt and dared to wear hot pink under my white school uniform (which, of course, landed me in some trouble).
I wasn't afraid to experiment with lingerie either. Nipple stickers instead of bras? Absolutely! Stuffing tissues into gaping cups? Guilty as charged. And let's not forget the classic move of tucking bra straps into the cups to magically transform it into a strapless wonder. Ah, the struggles of finding the perfect fit.
Throughout my lingerie adventures, one frustrating truth remained constant: finding a bra that fits my petite frame was nearly impossible. Instead of accepting defeat, something sparked within — I should sell lingerie, I thought. Every woman deserves to feel and look good in her undergarments, after all.
In 2012, Perk by Kate was born.
With the goal of bringing real lingerie to real women, I embarked on my journey as a lingerie retailer. I scoured the globe, hunting down niche brands that embodied my vision. From Eberjey to Samantha Chang, Honeydew Intimates to Skin Underwear, I handpicked each one, ensuring that every woman could find the perfect lingerie to make her feel confident, empowered, and utterly fabulous.
In 2015, we created the padded bralette, a style unheard of in the market.
It became abundantly clear that it was time to take matters into my own hands and create our own label. Armed with all the knowledge and insights I had gathered about lingerie design and fit over the years, I set out to craft a collection that would revolutionize the industry. And thus, the concept of the "padded bralette" was born. It was unconventional and unfamiliar to many at first, but I knew it had the potential to change the way women felt about their lingerie.
The lingerie revolution
It wasn't just about selling lingerie anymore; it was about empowering women and making them feel truly comfortable and beautiful in their own skin.
And so, after months of meticulous design and countless fittings, we introduced the world to our collection of padded bralettes. The response was incredible. Women who had never experienced such a combination of comfort and support were won over the moment they tried it on. It was a game-changer—a lingerie revolution that resonated with women from all walks of life.
The Journey Continues
Now, 12 years down the line, Perk has become more than just a lingerie brand. We have become purveyors of confidence and comfort. That is what drives me. That is what keeps me going—the knowledge that I am in this purpose-driven business to bring out that radiant glow inside every woman who wears our creations.
Today, when a woman slips into a Perk by Kate, she's embracing her body, her beauty, and her individuality. She's stepping into a realm where comfort and confidence intertwine, and where she can truly shine from the inside out.
So, the journey continues. Perk will always be about more than just selling lingerie. It's about making a difference in the lives of women, one lingerie piece at a time. And as long as there are women seeking that inner glow, I'll be here, passionately driving forward, knowing that Perk is so much more than a business—it's a movement, a celebration of self-love and empowerment.
As you blossom, so do I. We are in this together.
xx Kate
Book a Virtual Fitting With Me
My expertise is in coming up with intimate solutions to bring out the fabulous you. Wherever you are, If you have a longstanding fit issue, a virtual fitting with me would help me understand your needs, and I can recommend the proper fit and the perfect Perk by Kate style for you!
My Process of Creation
As the designer, I personally design on the female body, listening and answering to the lingerie wishlists of women all over the world. Coupled with my hands on process in sampling, picking of materials and customer involvement, we live up to the artistry and personalization that our brand represents.
Sustainability and Do Good
At Perk by Kate, sustainability and doing good are woven into the fabric of our brand. Through ethical production, thoughtful material choices, waste reduction efforts, community support, and giving back, we strive to create lingerie that not only makes women feel beautiful but also contributes to a better world for all.