Excerpt:

While Perk By Kate has been in business for the past five years, its founder Kate Low only started work on it full-time last February. One year prior, she launched an in-house brand of padded bralettes ($49 to $69), which has since come to be its signature offering.

Low (above) may not have been design-trained, but she was a digital and brand marketing professional at multi-label retailer Club 21, a role which has helped her to hone her creative eye.

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