Our journey thus far

-remembering some company milestones-

 

10.02.2012

perk by kate was conceived by Kate, a digital marketing professional who spent a good part of her youth honing her skills in both the technology and luxury fashion retail industries. She often spends on lingerie but not on clothing, and often laments the lack of lingerie choices out there, which are either too expensive or too impractical. With her never-try-never-know attitude, Kate started perk by kate from home, and first retailed small-scale lingerie brands from the US and UK, the most notable of which were Eberjey and Honeydew Intimates.

Till 2014

perk by kate expanded her range rapidly to cater to the increasing demand for wire-free lingerie. At her peak, Kate had introduced lingerie brands such as Mimi Holliday, Lonely Lingerie, For Love & Lemons and Gooseberry Intimates, all of whom are renowned in the lingerie industry for their design and quality excellence.

08.2014

Kate's first step into realising her design dreams was a collaborative project with Elma Murakami, a lingerie designer from the United States. Together, they co-created and tested the concept of the padded bralette, which was a new lingerie style relatively unheard of in the market. It was proven - padded bralettes met a need in the market.

12.2014

perk by kate launched her first capsule padded bralette collection with just 5 styles, at the same time taking in feedback on fit, design and quality standards. It sold out within 2 weeks.

07.2015

Awarded "Best Padded Bralette" in Singapore Women's Weekly 2015 Lingerie Awards. It was a new category created, simply because there is no one out there doing quite the same thing.

08.2015

perk by kate had her first photoshoot, with the creative concept of rediscovering lingerie all over again. That day, Kate had her dreams come true many times over.

10.2015

Kate left her role as a Digital Marketing Manager to focus on perk by kate full-time. It was the hardest but best decision she'd ever made.

01.2016

Launched her third collection, considered by many to be the best so far. It included a second Elma x perk by kate collaborative style named Bree, a low-back front-clasp padded bralette, created to meet another practical need for ladies out there. At this point, perk by kate has over 50 padded bralette styles, boasting the largest selection of padded bralettes out there, ever.

04.2016

Unable to find satisfactory bra pads at retail, Kate decided to produce her own pads. Made out of soft foam and seamed all-around, the renewed pads contributed to the improved quality of her padded bralettes. A replacement campaign was conducted to replace worn out pads for ALL customers who have purchased from her. 

08.2016

Designed and came up with another padded bralette style - the three-way convertible halter bralette. 

09.2016

Started offering custom and bespoke lingerie services. This desire to put comfortable intimates on every body pushed Kate to put together her years of business experience and contacts into a personalised service, to help meet the intimate needs of women all over the world.